The fixation with tiny nutritional differences between organic and non-organic is a silly distraction from the real issues, writes Craig Sams.
I’m having a bit of a ‘Duh’ moment I’m afraid.
20 years ago, way back in 1992 I wrote and recorded a song called “Eat Organic Save the Planet.” It was part of a promotion by Whole Earth Foods that created the model that has been applied for September organic promotions ever since. We produced ‘Eat Organic’ leaflets, badges for kids, shelf talkers offering 10% off , printed window posters and gave a prize to the retailer who had the best organic window display with Cheryl Thallon as the judge. The song was on a cassette tape and we gave one to every participating shop to play on their music system. Our job was to push retailers to switch from our ‘natural’ products to the new organic versions we had developed, despite the price differences.
Check out “the eat organic save the planet” video below, and read what else Craig Sams has to say by following this link to the Natural Products Magazine.
The song’s lyrics set out the argument:
“The weather round the world is getting very strange
As the Amazon rain forest turns into a cattle range
But still you keep on buying all those products that they sell
Eating burgers, drinking coffee, let the Indians go to hell
Eat Organic – Save the Planet”
“If you’re part of the problem then you’re holding us back
We’re fighting for survival put the world back on the track
Clean your act up, eat organic and be part of the solution
It’s time to take the next step in the planet’s evolution”
“One day we’ll lose the land that our lives are built upon
Then the next thing has to be that we will all be gone”
“If we really want to save this planet of our birth
We’ve got to place some value on what life on Earth is worth
If we didn’t spray so many toxic pesticides
All those different species never would’ve died”